GAGLIARDI, FILIPPO A.; MMS

                         CARLETON UNIVERSITY (CANADA), 1995
 
                         BUSINESS ADMINISTRATION, MANAGEMENT (0454); PSYCHOLOGY, INDUSTRIAL (0624)
 

                         This study examines the effectiveness of using group presentations in affecting people's intentions to
                         adopt smart card technology. The hypotheses are drawn from Everett M. Rogers' Diffusion of
                         Innovations work which examines how innovations are introduced and diffused throughout society. It is
                         shown that: (1) participants exhibit moderately positive attitudes towards the introduction of smart card
                         technology; (2) group presentations have a significant but small effect on people's perceptions of
                         Relative Advantage/Compatibility, Ease of Use, Trialability and Image; (3) perceived characteristics of
                         innovations have significant effects and are good predictors of intentions to adopt smart card
                         technology; (4) people have difficulty forming perceptions of less tangible perceived characteristics of
                         innovation without exposure to the innovation; (5) regarding predicting intentions to adopt, similarities
                         exist between Davis' Technology Assessment Model (1986) and the role played by the perceived
                         characteristics of innovations for Ease of Use and Relative Advantage/Compatibility; and, (6) certain
                         innovativeness predictor variables can also be used to predict general intentions to adopt an innovation.
 
 
 

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